How to Start a MedSpa Membership Program (The Full Automation Stack)

The most common reason medspa owners don't have a membership program isn't that they don't see the value. The reason is that every time they try to think through the logistics, it feels like a part-time job to set up and manage. With the right automation stack, it no longer is.

Step 1 — Design the Membership Structure

Keep it simple — maximum three tiers. More than three options and conversion rates drop. A typical structure: Silver ($99–$149/mo, one maintenance treatment + 10% off), Gold ($199–$299/mo, two treatments + 15% off + priority booking), Platinum ($399–$599/mo, comprehensive treatment plan + 20% off + VIP access).

Rollover rule: Unused monthly treatments rolling over 1–2 months is typically the best balance — reduces cancellations without creating operational chaos.

Step 2 — Set Up Stripe for Recurring Billing

1. 1
   Create products in Stripe for each tier

   Each tier gets its own Stripe product with a recurring monthly price. Name them clearly — they'll appear on the patient's bank statement.
2. 2
   Enable Smart Retry for failed payments

   Stripe's Smart Retries automatically retries failed charges at optimal times — recovers 30–40% of failed payments that would otherwise result in cancellations.
3. 3
   Connect Stripe to GHL via webhook

   New signup triggers GHL automatically — welcome sequence starts, member tagged, enrolled in the correct workflow. No manual steps.

Step 3 — Build the GHL Automation Sequences